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LinkedIn in Plain English, by The CommonCraft Show

What is LinkedIn? from YouTube Channel


Founded: 2003
Users: 161 million (March 2012)
Primary Use: Professional networking
More Info: Wikipedia, LinkedIn, TechCrunch

LinkedIn is the world’s largest professional network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” (from
In Spring 2011, LinkedIn Nonprofit Solutions launched to "enable nonprofits to engage what they need to succeed." They do that by providing:
  • Education to the market - Nonprofits organizations & professionals
  • Special pricing
  • Dedicated support

LinkedIn hosts their own tremendous nonprofit learning library.

7 Video Series How Nonprofits Use & Succeed with LinkedIn

3 Ways to Use

Make a good first impression

Control what people find about you and your organization. LinkedIn profiles rank high with Google, make sure your personal and organization's page is up to date!

Use company profile pages

Not only will you want to update your LinkedIn profile page for Google ranking/SEO (Search Engine Optimization*), but it is a great way for people to quickly and easily learn more about your organization's mission, current events, and people.

*Learn more about SEO: Search Engine Optimization in Plain English

Join groups and answer questions

Groups and LinkedIn Answers continue to be great ways to connect with people, organizations, and causes you care about. Add to discussions, discover and share events , and seek/show your expertise.


More Resources

TechSoup Library

Check out our ongoing collection of links, resources, and ideas on the social bookmarking site, Delicious.TechSoup's NPSocial Media 101 Library: LinkedIn on Delicious (Links tagged "techsoupsocialmedia" and "LinkedIn")