| Introduction | 3 Ways to Use Twitter | How to Join/Get Started | Tips | More Resources | Tools

Twitter 101 Curriculum - the following guide will introduce you to some important terms and topics to help you on your way to using Twitter.


Website: www.Twitter.com
Founded: 2006
Users: 140 Million (2012)
Primary Use: Social Networking & Microblogging
More info: Wikipedia, Twitter, TechCrunch, LinkedIn

Twitter is a real-time network of short, text based messages (limited to 140-characters) for you to exchange, connect, and broadcast what you/your organization find interesting.

Twitter in Plain English, by CommonCraft Show

Follow Your Interests. Discover Your World. Twitter. (5 Year Anniversary Video), by Twitter

3 Ways to Use Twitter

1. Conversation & Listening

Twitter is great place to join and start conversation. Good way is to start with listening, by following people and searching topics.

2. Be Human & Have Personality

  • Use search to find out what is already being said about your organization (AKA your "backchannel").
  • Respond to concerns, questions, or acknowledge any praises.
  • Ask your followers about current issues or solicit feedback about your organization or programs.
  • Direct/link and encourage people to give further insights in a forum, blog post, survey or discussion group.

3. Relationship Building

  • Follow staff, members, supporters, or partner organizations. (Following also enables them to Direct Message you.)
  • Use lists to acknowledge supporters (ie, volunteers, conference attendees, regular contributors, industry leaders).
  • Create a staff list so other people can find and follow members of your team.
  • Review and follow other people from lists of other similar organizations.

20 Tips for Nonprofits Using Twitter | NetWitsThinkTank.com http://bit.ly/NfWt7p
Best Practices for Non-Profits on Twitter | EchoDitto http://bit.ly/LG9dEl

How to Join/Get Started

How to Join Twitter, by InvisiblePeople.tv

More Beginner Twitter Guides:

Twitter for Good, Book by Claire Diaz-Ortiz of Twitter (released August 2011)
Twitter Guidebook, by Mashable.com
WeAreMedia.org/Twitter (Wiki)
Non Fanatical Beginners Guide to Twitter, by Deanna Zandt
Beginners Quick Start Guide/Tutorial to Twitter, by Tony Hsieh, CEO of Zappos.com


  • Tweet in on one of these 4 categories: Inspire, Connect, Entertain, Educate. -Tony Hsieh, CEO of Zappos.com/Author, Delivering Happiness: (Mashable Interview)
  • Respond and apologize for mistakes. RedCross Twitter Faux-Paux
  • Promote 12 times more stuff from other people. -Chris Brogan [Video] Chris Brogan’s Tips for Social Media Success
  • Understand the difference between starting a tweet "@ vs ".@". Starting w @ will only show up in the feeds of people following both you and that person. Include a period or start with a word at the beginning of the tweet, if you want it to be visible to everyone following you. More: Top 5 Twitter Mistakes (by oneforty.com)
  • 10 Steps to Start on Twitter (by SecondAct.com) http://bit.ly/oGnT2P

More Resources


  • SocialBro - Free tool to get insights on your Twitter community, follower stats, and dashboards
  • FollowerWonk - Another tool for for tracking, analyzing, and gaining insights on your Twitter followers.

TechSoup LibraryCheck out our ongoing collection of links, resources, and ideas on the social bookmarking site, Delicious.
TechSoup's NPSocial Media Library: Twitter on Delicious (Links tagged "techsoupsocialmedia" and "twitter")